‘Digital Doubt’ Explored at SXSW

This week, Facebook and Twitter are lighting up with links, photos, comments and reviews from this year’s South by Southwest Interactive Conference and Music & Film Festivals in Austin, TX. It’s gained a reputation of introducing the latest and greatest innovations in technology (they were discussing Twitter four years ago at SXSW). So it’s typically seen as a massive, celebratory party, this gathering of tech folk mingling with film makers and musicians. I’ve been told by friends who are there now that I’d love and I should check it out (maybe next year?).

Interestingly, this year, the conference is starting to feature films, speakers and panel topics that focus on “digital doubt,” as this story in the New York Times discusses. “Do you ever feel closer to the technology in your life, rather than the people in your life?” asks a worried young techno-wizard named Sarah Sparks, in the opening lines of the film, “Small, Beautifully Moving Parts.” Sounds like she’s channeling Sherry Turkle’s latest release, Alone Together. As a conference & festival on the leading edge, I’d say SXSW is definitely acknowledging some of the latest talk and thought that’s cropping up around our daily use of digital technology.

I’m interested in this digital overload stuff, and how it affects us all. At the same time, playing devil’s advocate, I can’t help but wonder if every new wave of technology comes with this type of moral panic as it’s adopted into society. Think of the telephone or the TV, invading the home and rocking the boat of social norms. Now we have folks like William Powers, author of Hamlet’s Blackberry, giving talks on “How to Liberate Yourself from Digital Addiction” at SXSW. I absolutely agree with his idea of taking a “digital Sabbath,” which his family does for two days over the weekend, but I find it funny that they shut off their smartphones, but are still allowed to watch TV or use the phone. I guess the new version of “Kids, shut off that TV, it’s rotting your brain!” is “Kids, get off your iPhones and come watch TV with the family! This is quality time!” What’s next?

“In Bed with Blackberries,” A Conference Paper

So part of this whole grad school gig involves giving talks at conferences. Yes, getting out of the library (or Starbucks) and away from the laptop and sharing your ideas in public behind podiums, while confidently clicking through PowerPoint or Prezzie slides. Initial reaction: Who, me? Answer from the academy: Yes, you must. With that in mind, to get my feet wet, I recently presented a paper at the Western Canada Communication Graduate Students Conference, more commonly known in these small circles as the annual “Nelson Conference,” since many students from the Vancouver area (primarily SFU’s School of Communication but we also had a fantastic speaker from Emily Carr), and the University of Calgary’s Communication and Culture Department “meet in the middle.”

(Side note, if you’ve never been to Nelson, BC, I highly recommend the roadtrip. Even for us lifelong BC residents, it’s a stunning drive and a great reminder of the natural beauty and expanse of our province. These are some roadtrip photos snapped on my iPhone).

Anyway, my talk was called “In Bed with Blackberries: A Cultural Approach to Everyday Uses of Smartphones.” It’s about how the common uses of smartphones, including the iconic Blackberry and more recently the iPhone or Android, can be viewed as simultaneously empowering and enslaving, due to their potential to blur the boundaries between public and private life. Drawing on the compelling cultural perspectives of James Carey, Carolyn Marvin and Ursula Franklin, it looks at the origins of the “always on” nature of ubiquitous accessibility, mobile work environments, and the permeable boundaries between work and home life. Beyond the popular debate of blaming or praising mobile technology itself, the talk focused on the different ways certain people use technology to challenge or reinforce social norms.

Despite the fact that my talk was slotted dead last after a long day of speakers, when everyone was itching to get to the pub, it was graciously received by an encouraging group of fellow scholars. Thumbs up for roadtrips, sharing ideas and picturesque towns in beautiful British Columbia. Already looking forward to next year.

What’s the “Information Society” anyway?

Happy New Year! I’ve just begun a seminar on Technology and Society at the School of Communication. Part of the course involves sharing weekly blog posts with our thoughts on the readings, amongst our colleagues before we meet to discuss each week. It’s nice to be ‘forced’ to blog weekly on the course wiki and I thought I’d re-post a few of them here, to share a bit about what we’re discussing and collect any of your thoughts in the process.

This week we’re discussing the spectrum of ways to think about our current so-called “information society.” In The Rise of the Network Society, Manuel Castells provides an interesting overview of the latest revolutions (industrial) to precede our current revolution (network) which connects a lot of pieces of historical, technical information that have been been floating around in my less-than-techie knowledge bank (despite my work in the web world). Castells views our current era as a rare, revolutionary interval in history, characterized by “the transformation of material culture by the works of a new technological paradigm.”

But the piece that really resonated with me from this week’s reading list was from Frank Webster’s Theories of the Information Society. He takes all these macro ideas and looks at how technology has shaped society in terms of the technological, economic, occupational, spatial and cultural. He boils all of this down to the simple, central question that we started to discuss a bit in seminar last week: “To what end?” It’s clear that we have greater access to, and circulation of, information than ever before, and Castells does note how this information helps people in practical ways (again on a more macro level) in terms of biotechnology, for example. But I think Webster gets down to the more important, foundational questions of how or whether this information actually affects individuals in their daily lives, work and relationships (and rightly questions whether these aspects are truly revolutionary).

Quality versus quantity of information is key here, as summed up in a question like, “Does the availability of more information make us better-informed?” Malcolm Gladwell recently published a piece in the New Yorker that would say “no way, in fact it’s just the opposite.” I would align myself more with Henry Jenkins’ critique of Gladwell’s piece, where he notes, “Gladwell is comparing apples to oranges or in this case, movements and platforms.” But regardless it goes to show that this question of whether living in a so-called Information Society correlates with new levels of awareness, connectedness, and ease of living, is still widely debated. I think Castells (and McLuhan) are right about the pace and scale of Information and Communication Technologies (ICTs) making an impact on the way we live our everyday lives, but I think Webster really zeroes in on where the rubber hits the road by highlighting the fact that our worldviews, values and foundational beliefs “all come before information.”

(Read This and Then) Unplug To Think

As I’ve mentioned in this space before, I’m interested in digital media overload – how and why it happens, who it affects and how, what it means for relationships, work, society. Those may be academic questions but the topic is buzzing amongst creatives, pop culture and education spheres as well. TWU philosophy professor Bob Doede offers a “5% bonus credit to his Philosophy 210 students [who] abstain from all social and traditional media throughout the three month semester and journal about their experiences.”

Another recent article, “What Happened to Downtime? The Extinction of Deep Thinking & Sacred Space” by Scott Belsky, a business guy focused on creativity & productivity, outlines some possible hypotheses as to why we crave constant connection via technology (and if you’ve taken Psyc 101, Maslow has just sprung to mind), as well as some possible solutions for creating unplugged spaces:

“Our insatiable need to tune into information – at the expense of savoring our downtime – is a form of “work” (something I call “insecurity work”) that we do to reassure ourselves… Soon enough, planes, trains, subways, and, yes, showers will offer the option of staying connected.”

We’ve already accepted and maybe even embraced the fact that mobile technology is always with us on planes, trains, automobiles and even our beds (I just completed a grant proposal under a working title of “BlackBerries in Bed: Implications of Work-Life Conflict Intensified by the use of Mobile Technology”), but with the mention of a wired shower, I realized that may be one of the last frontiers where I’m able to think about the bigger picture of my day, my work, etc. I would say I get my best ideas while washing my hair, while on an eliptical machine (when the TV’s broken and I’ve forgotten my iPod), or in the liminal space between sleeping and waking. Those forms of rote action, rest or ‘downtime’ shift us from ‘focused-thought’ toward ‘ambient thought.’ You can read more on ambient thinking in this media & culture journal article by Alison Bartlett.

If you had a chance to listen to this Matt Richtel podcast I posted a while back, then you’ve heard about some of the research he’s discussed, including the fact that our brains can’t really ‘multi-task’ at all. In closing, I offer the final word to my friend John Kinmonth, Seattle-based writer and editor, who said it simply: “Unbroken focus is the new multitasking.”

The (not-so?) Surprising Truth About What Motivates Us

“Forget everything you thought you knew about how to motivate people–at work, at school, at home. It’s wrong.” The highlights from Daniel Pink’s latest book “Drive: The Surprising Truth About What Motivates Us” are summed up in this cleverly presented video, which you may have already seen (but it’s good enough to watch again):


Pink is the author of a few recent books about the changing world of work. In this one, he discusses some fascinating research which, although it may sound “surprising” at first, rings true when you think about your own experience. While many of us – as workers or employers in any field – assume that money motivates, it was found that once someone is paid a decent wage, these three elements are far more motivating:

  • Autonomy: the desire to direct our own lives
  • Mastery: the urge to get better and better at something that matters
  • Purpose: the yearning to do what we do in the service of something larger than ourselves

It’ll be interesting to see how these age-old ideals of work, now re-surfacing in Post-Fordism, will play out with the influence of new media and continue to shape the workplace, especially as Baby Boomers continue to retire and Generation Y continue to enter the work world. Many young adults who have grown up around digital technology, are sometimes referred to as”digital natives.” According to a study from a few years ago by Lee Rainie, digital natives are often video gamers, content creators, product and people rankers, and multi-taskers for whom the boundary between work and leisure is quite permeable. The term ‘digital native’ is rightly contested by scholars such as danah boyd and it would be incorrect to categorize all young people as such (plus it has more to do with socio-cultural aspects than age), but suffice it to say that many of the generation entering the work force are ‘at home’ with digital technology and this will certainly play into their perceptions of and contributions to the work world including factors of autonomy, mastery and purpose.

A Mini-Lecture: Media & Everyday Life

It was lectures and ideas like these that got me thinking about new media and our uses of them in everyday life as important areas to think about, write about and perhaps research myself. Here’s a short video lecture by David Gauntlett, Professor of Media & Communications at the University of Westminster’s Communication & Media Research Institute. (Once upon a time, I was accepted there for my MA there but decided on Goldsmiths — life is too short to study everywhere you wish to). One of his latest ideas is “Making is Connecting” and he also uses Lego as a research tool in a pretty insightful way.

My MA supervisor David Morley has previously done some rather well-known research to conceptualize the ‘active audience’ — the idea that there is no singular homogeneous ‘media audience’ that passively accepts whatever is presented to them by the powers that be, but rather an audience is a diverse group of individuals who may oppose the message presented, negotiate it to reflect their own beliefs, or accept it.  The model is empowering and optimistic, and there are plenty of arguments to counter it. More on that soon… in the meantime, what do you think of the video?

PS – There are different ideas as to how/when/who was involved with creating the Internet and the ideas behind it. That affects our study and view of it in general. Was it a British guy who wanted to promote collaboration as Gauntlett says here, or the US army using it for their own intelligence purposes (also widely noted)?

Media Convergence: A Swift Overview

Although the slides move at too dizzying a rate to ingest, and there’s a lot of info missing to properly contextualize these stats, it’s an interesting intro to the topic so give it a whirl. (Originally developed for last year’s Media Convergence Forum in New York):

(via Erik Brynjolfsson’s blog www.economicsofinformation.com) If you’re interested in this stuff, you might also like to read Henry Jenkins or his book Convergence Culture.

(Not-so)Ubiquitous Connectivity

One of the topics I tend to read and think about is media overload. For many of us, Internet connectivity is always present, either through computers or mobiles, very nearly 24/7 (yes, some people bring their mobiles to bed or to the loo). On the flip side of the exact same issue, there’s a whole sector of brilliant thinkers and researchers (some at SFU) who are looking into just the opposite – rural communities that arguably need the Internet much more than we do, and don’t have access. The reasoning is obvious from a business stand-point: there are less customers up in the hinterlands. But those are perhaps the communities that would most benefit most from online resources such as distance education, medical information if they live far from a hospital, etc.

A faculty member recently sent this story out to our School of Communications mailing list and I thought I’d share it up in this space as well: A Globe and Mail article about the Peace Region Internet Society in northeastern BC. This group has taken it upon themselves to help bring the ‘net up to the sticks, and they recently applied for Industry Canada’s approval and support to install higher-speed capabilities, but were denied due to some red tape including the fact that their organization “does not meet the definition for being Canadian-owned and -controlled.” (In other words, the telecommunications barons are protected through these arbitrary legalities from losing even a stitch of profitability to grassroots organizations). How much more Canadian does it get than hiking or cross-country skiing your own cables around the snowy regions of the province to bring the electric hearth of the Internet to your neighbours? In Twitter speak: #Industry #Canada #Fail.

iPad Sommeliers

ipad wine listWine and technology. Two of my favourite topics – I’m listening. Imagine sitting down at a restaurant and being handed an iPad, instead of a faux-leather-covered booklet, with an exhaustive wine list. It’s a trend that’s sparked conversation, business and concern amongst restauratures and sommeliers. Celebrity chefs have started snapping them up, and a couple of restaurants have even developed their own software, include Bone’s steakhouse in Atlanta, featured in this recent New York Times piece:

“The devices seem to be spurring deeper interest in wine and empowering bolder, more confident selections, they say, potentially revolutionizing the psychology of dining’s most intimidating passage.”

Empowering and revolutionary. Ah, the grandiose promises of modern technology. I wonder if the diners enjoyed their wine any more? Or if the pleasure of picking it from an iPad made it taste better? (What we do know is that they spent more than usual). I passed the article along to a fellow wine enthusiast who got a kick out of it but wondered, if given the chance to try it out, if he’d look up after the meal had passed only to notice that he’d been playing with the gadget instead of interacting with the humans at the table. Whether or not the wired wine list dominates the conversation and the attention of the diners isn’t directly noted in the article, but those sorts of questions are part of an on-going debate in the wider sphere of media studies (information overload, etc.).

Why do we endow certain media channels with such credibility? “It stuns me, but they seem to trust the device more than they trust me, and these are people I’ve waited on for 10 years,” said a wine steward at Bone’s.

I’m not saying I wouldn’t mind trying the touch-screen wine selection experience, I’m just sayin’… it’s a nifty trend that will delight upper-middle class diners and pass the rest of the world by (and regardless we’ll still be happy drinking Copper Moon and 2 Buck Chuck). Besides, how much fun would wine tasting be if we had the cheat sheet in front of us? Salut!

“This is your brain…on computers”

New York Times technology writer Matt Richtel has been researching a fascinating series called “Your Brain on Computers.” He investigates how ubiquitous connectivity affects our brains, memory, safety and relationships. I had to laugh at myself while listening to his recent podcast, an interview on NPR’s Fresh Air: “Digital Overload: Your Brain on Gadgets.” When I hit ‘play,’ I had every intention of leisurely sipping my second coffee on this Labour Day Monday and simply enjoying the interview while staring out the window at the drizzle, but quickly found myself adding useful search columns on TweetDeck and even starting this blog post while I listened – giving in to the very multi-tasking ADD discussed in the interview.

A few sound bytes from the interview (although it’s all really good and you should really give it a listen for yourself whenever you’re not madly multi-tasking):

  • A good analogy for our current use of technology is food: “Some technology is like Twinkies, and some technology is like brussel sprouts.” We have to learn the difference and start managing our habits and usage accordingly. We need technology today, and we benefit from it immensely, but when is it more of a distraction than a tool?
  • Our minds are plastic – research is showing that ubiquitous connectivity most definitely affects our brain formation. Our frontal lobes develop last, and it’s the bit that establishes priorities and makes choices. It’s constantly under bombardment from other parts of the brain – sensory signals from blinking blackberries, for instance.
  • What is the neurological toll of being connected via wireless technology all the time? In a nutshell: less creativity and less productivity, though we often assume the opposite.
  • So much for multi-tasking: research shows that we can’t effectively do more than one thing at a time. Think of a simple non-scientific cocktail party test – if you’re listening to the person in front of you, you can’t fully listen to the person behind you (except to pick up on a word or name that piques your interest). You’re basically switching rapidly between tasks, not doing them at the same time. This rapid switching lowers your effectiveness at each of the tasks.

One of the most interesting experiments Richtel coordinated was taking 5 neuroscientists into the Utah wilderness – far, far away from a wifi signal for 5 days, to observe any perceptible changes in their thought processes. While some were skeptical at the outset, they unanimously noted a significant shift around the three-day mark of the trip, which Richtel calls “the 3-day effect.” (Many of us would attest to experiencing this shift on the rare occasion that we’re totally unplugged on holiday). While they didn’t claim to understand the exact workings behind the shift, it has opened up the opportunity to go on and do so.

With a new semester getting officially under way tomorrow, there’ll be many more ideas from this sphere banging around this space shortly, if I can find a moment amidst my multi-tasking to record them.  Thanks for passing by.